We are a community of farmers & florists working together to celebrate locally-grown flowers.

For farmers, this means more time doing what you love – while we handle marketing & logistics.

For buyers, this allows you to shop a variety of local flower farms in one, easy-to-use website with streamlined weekly pickup at a centralized location in Omaha, Nebraska.

For Farmers,

GROW YOUR NETWORK

We bring local florists & designers to you! Rooted Farmers allows the local floral community to find, shop, and support your farm – all in one easy-to-use online marketplace.
Our online marketplace allows you to set your availability and control your pricing. Simply upload your weekly availability and watch orders roll in.
Connect with buyers who are passionate about supporting local, sustainable florals – just like you!

MORE TIME GROWING, LESS TIME MARKETING

We handle marketing, invoicing, and logistics with buyers so you can spend more time doing what you love.

Harvest days have never been easier. Rooted Farmers provides a weekly harvest list with all product ordered from your farm. Simply harvest your flowers, and bring them to market – along with any extra blooms you wish to sell on the market floor.
Our weekly market gives you a single drop-off point. We sort & fulfill all orders for buyers. Just drop off your buckets and head back to your farm.

MEET YOUR FLOWER PEOPLE

We go further when we go together. Connect with fellow growers to support & learn from each other throughout the season.

Join events that bring growers & buyers together to build community and celebrate collaboration.

JOIN US!

GROWER APPLICATION

For Florists,

WE PRIORITIZE YOU AND SUSTAINABILITY

Local flowers are higher quality & longer lasting than shipped florals. Cut down on your processing time, and say goodbye to combing through wilted, smashed blooms.
Shopping locally minimizes your carbon footprint, while supporting your local economy.
Our growers limit chemical usage when possible, protecting you & the environment.

WE MAKE ORDERING EASY

Access to a large group of local growers on one, easy-to-use online marketplace, with streamlined weekly pickup in a centralized Omaha location.
Dedicated collective members will help onboard you to Rooted Farmer, our marketplace, and help coordinate your orders throughout the season.
Rooted Farmers allows you to pre-order each week, giving you peace of mind about what you’re able to source locally.
Forgot to add something to your order? No problem! You can shop for additional product on the market floor each Wednesday.

WHAT MAKES US UNIQUE

Our growers are constantly looking for new and exciting varieties of cut flowers that thrive in our region. Discover varieties you’ve never seen from a wholesaler – and are unique to our area.

We help you source florals that don’t ship well. Make your wildest design dreams come true with uniquely local blooms!
We make supporting local business owners easy. Connect with fellow flower lovers who want to make a difference through the beauty of flowers.

How it works

Flatland Floral Collective is a proud member of the Rooted Farmers network. Shopping through Rooted Farmers allows you to see our collective’s weekly availability and place orders online.

We’ll gather your order, and have it ready for pick-up at our weekly Wednesday morning market. You can also shop our market floor each week.

On Rooted, designers have access to online shopping across multiple farms simultaneously. You are able to search by flower type, color, or design element.

Ready to start buying local flowers? Apply to Rooted Farmers via the button below.